COLUMBIA CITY — Loretta Mottram was recently selected as the new executive director of the United Way of Whitley County.

Mottram and her husband, Robert, who is employed at SDI in Columbia City, have two children and two grandchildren. Mottram holds an undergraduate degree in education from Ball State, a master’s degree in organizational leadership from Huntington University, and certificates in both professional and executive coaching from the Townsend Institute. She’s also received an Achieving Excellence certificate from the Kennedy School of Government at Harvard University.

“I’m excited for this opportunity to embrace and continue strengthening the communities efforts of Living United in Whitley County” says Mottram.

She spent 12 years as vice president of sales and marketing for Malibu Wellness and most recently served 12 years as the senior director of business development for Pathfinder Services, a comprehensive human and community development organization in Northeastern Indiana.

Mottram began her United Way servant leadership on a campaign committee of an early learning center in 2006. Her passion and dedication to build stronger communities has been her focus for the past 12 years.

She is a member of the National American Business Women’s Association -Women of Magnitude, Fort Wayne ABWA chapter, National Social Enterprise Alliance, SEA Indiana chapter, American Marketing Association and has been active with NeighborWorks America, Indiana Association of Rehabilitation Facilities, the Indiana Manufacturing Association and Volunteers Of America -helping those in need.

“The board is excited to work with Loretta and utilize her experience and knowledge of both the for-profit and non-profit sectors in our continued efforts of improving lives. We feel that she has the skills, passion and drive to lead the United Way mission forward,” said Lori Shipman, board chair.

For additional information, contact United Way of Whitley County at 244-6454 or visit